Fritz Cropp

Title: Associate professor of journalism

Background: Fritz Cropp directs the international programs office at the Missouri School of Journalism, where he also is an associate professor of advertising. He has 12 years of teaching experience and 15 years of professional experience in journalism, public relations and marketing communications. Cropp taught in the public relations sequence at the S.I. Newhouse School of Public Communications at Syracuse University prior to joining the Missouri School of Journalism faculty in 1998. He had finished his doctorate at the J-School two years earlier, with a dissertation that explored perceptions of advertising among advertising executives in Japan. His master's project, which he completed in 1990 at California State University, Fullerton, examined perceptions of public relations practitioners among newspaper journalists. Cropp now serves on the editorial board of the Journal of Public Relations Research and is co-editing a textbook on cross-cultural journalism. Another recent project, funded by the U.S. Department of State, is a curriculum and faculty exchange project with Moscow State University in Russia. Cropp has also taught international workshops in Mongolia, China, Korea and elsewhere.

Education: PhD, journalism, University of Missouri-Columbia, 1996

Speaking Topic: International advertising; public relations; and study abroad